Affinity Development

York St John University academic staff collaborated with Patrick Holtby, Director of Affinity Development, to deliver a system specification for a new online training package as part of a small innovation project through the Yorkshire Innovation Fund (YIF).

Through the YIF programme, York St John University was able to explore existing technologies and identify how these could be used to create a highly interactive online training package based on the current format of training delivered by Affinity Development.

Affinity Development focuses on enhancing the performance of organisations and individuals by providing a range of learning and development solutions, providing one-to-one coaching, leadership development, mentoring and conflict resolving solutions. The company works primarily in the rail, hospitality and education industries.

According to Patrick Holtby: "The completion of the project, in particular the development of the System Description, is a major step forward in enabling [Affinity Development] to develop and implement an innovative new interactive online training package which will support the growth of the business and a new, engaging, results-focused type of learning in the workplace. The project has been a fantastic experience for me."